
Luv Bug to ROAM
Our Story
In 2013, as a new family of five, we couldn’t find a safe, sun-protective towel for our newborn—so we made one.
Independent Lab Tested
UPF 50+ Fabric
Our towels are made from a recycled polyester fabric blend that has been rigerously tested for over 100 washes.

Sand Free
Our UPF 50 towel is sand-free by design! Its smooth, tightly woven fabric keeps sand from sticking, so you can easily shake it off and leave the beach where it belongs — not in your bag or car.

Compact
Our UPF 50 towel is designed to be ultra-compact, so it’s easy that it comes with its own small carry bag. No extra space needed — perfect for travel, beach days, and everyday adventures.

Absorbent
Our UPF 50 towel quickly soaks up water and dries fast, making it perfect for beach days, pool time, or any adventure. Lightweight yet powerful, it keeps you dry without feeling heavy or bulky.